Implementation plan

Omar Sedraoui 2108895

 Hamza Kassaissi 2109194

Implementation plan

Me and my pair(Omar2108895@edu.karelia.fi,Hamza hamza.kaissassi@edu.karelia.fi. planning to build up an online presence for a small business with the help of social media, we will build brand awareness on facebook and instagram with help of constant posting, and promoting for stuff in exchange of a like or follow. Name of our plan is called : “taking social media marketing to the next level”. And the aim of the plan will be increasing sales through social media. We will be working with a restaurant that is located in the city center and also delivers meals to customers' homes.

The implementation plan will be our guide to achieve our goals from it and know if we are in the right path, and if we are making progress, also the ability to specify the actions required to finish the project, identify the persons and resources required, and establish the timeframe for project completion to verify you are fulfilling the strategic goals are the major benefits of the implementation planning, also it can solves problems like pursuing the wrong path to the goal or having chaotic and unclear path to goals.

Tools that will be used to grow the audience and potential customers are instagram and facebook, for the reason that they hold a huge number of potential customers for each and different businesses, with around 4 billion monthly active users on both platforms combined. We will be posting regularly on both platform our designed photos of the menu, and the restaurant pictures so we won’t get into copyrights problem, and we will be using paid ads for those posts for the purpose to build awareness around the city and attract more customers, we will make sure to post high quality and attention grabbing pictures and posts, thus will make us safe from any privacy issues with any other content creators. And over time with consistency, we will be gaining more customers either inside the restaurant or through delivery service, while at the same time we will be gaining followers to our social media pages.

We will try to adapt and change to each and every challenge we face throughout our implementation plan, one of the challenges that we can expect is finding the right advertisement that drive the most customers to our restaurant, and other challenge can be getting overwhelmed number of customer in restaurant, then we will plan to add more table, and lastly it can a challenge of responding to comments which will might need to hire more members to help, to make sure to get the most good reviews possible.